As of now it is 2019 the month of September, and so many doors have been opened to opportunities for a young female based in the inspiring city in the GTA. For decades there have been endless beauty brands that have never offered a shade range in concealer and other products suitable for deeper toned beauties. Now a days there is a makeup line drop every other month or so it seems. Offering shade ranges that are inclusive to different target audiences.
This no longer comes as a shock factor. You, as a makeup brand choose to be inclusive, or not inclusive. Gone are the memories where searching for a match in concealer is like looking for a needle in a hay stack. Looking through isles upon isles of beauty products only to find one that you settle on that is a half decent match to not only your skin tone but as well as your undertone. First world problems it may seem like. As a beauty product junkie, this is the time to celebrate and embrace the fact that through art, freedom of expression is the now. Despite obvious pandering, be bold and choose creativity.
photo taken from here
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